Author: Carolyne

The Customer is An Asset

The dictionary describes an asset as a useful or valuable thing, person, or quality. The business dictionary goes ahead to further qualify this as “something valuable that an entity owns, benefits from, or has use of, in generating income. It proceeds to enumerate the definition in accounting terms as “something that an entity has acquired or purchased, and that has money value; and that assets shown on the business balance sheet, are usually classified according to the ease with which they can be converted into cash.” With this definition, the customer then takes on the shape and form of...

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The 3 Cardinal Rules of Customer Experience and Love…..

There are three cardinal rules around delivering exceptional customer experiences that have to do with LOVE… No matter the circumstance, industry sector, business environment, sector of the economy or professional inclination, the rules remain the same. Steadfast and unchanging:- Love yourself Yes!  The legendary Dr. Wayne Dyer often used a powerful analogy about squeezing an orange. He’d squeeze an orange at the beginning of his presentation and invite his audience to comment on what they observed coming out. They would invariably shout out ‘orange juice’ with each squeeze, wondering why he would keep repeating the act. The lesson behind...

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Wow Customer Experience – What’s That????!!!!!!

In a brainstorm meeting yesterday, we were trying to define what constitutes a “Wow” customer experience. The five of us – four customer experience strategists and one brand guru had such interesting viewpoints that I feel compelled to share. We asked ourselves so many different questions including:- Is it when that hotel has all your booking details and remembers your preferences including choice of room and preferred drink? Is it when that restaurant welcomes you and has the food just right and the service is both respectfully aloof but warmly attentive at the same time? Is it when your...

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“Bad Service” From Your Customer? Ditch Them!!!!

Good customer service dictates that we should love our customers and bend over backwards for them whilst going the extra mile. This is the mantra we should all live by because the customer is the business and business is the customer and that’s just the way it is. BUT………… We must acknowledge that there are customers who are a royal pain! I’m not talking about challenging customers who complain and get us out of our comfort zones to be more creative and solution oriented. No. Not those ones. Not the ones who ‘make noise’ with a view to having...

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Customer Service and the Business Hierarchy of Needs

I recently sat through a technical sales training session by sales excellence expert Sam Kariuki who was coaching Energy Engineers to effectively communicate and ‘sell’ their world changing passions. He referred to page 66 of his book on entrepreneurship The Guy Who Fired His Boss – where the business hierarchy of needs is outlined. As Sam went on to expound on the critical need to understand where in the hierarchy a business is, to effectively match the communication, I kept thinking about the role of customer service excellence within this hierarchy and where and when to apply it. So...

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Welcome to See Service

Carolyne Gathuru

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